Est. 2017
About ARUSi
Advanced Road Users Safety Institute Limited — promoting road safety through practical training, public education and targeted road safety programs.
Who We Are
Promoting Road Safety Since 2017
Advanced Road Users Safety Institute Limited (ARUSi) was established in 2017 with a mandate to promote road safety awareness by advocating for behavioural change in all road users.
Our activities are guided by the Safe System approach — the principle that our life and health should not be compromised by our need to travel.
Registered in Kenya as a private limited company, we work across Kenya to deliver practical road safety programs for riders, drivers, fleets, schools and public institutions.
Purpose
Our Mission & Vision
Mission
To save lives and prevent life-changing injuries that occur because of road crashes on Kenyan roads.
Vision
To contribute towards making Kenyan roads be among the safest roads in the world by 2030.
Training & Events
ARUSi in the Field
Our Approach
The Safe System Approach
Our road safety activities are guided by the Safe System approach to road safety management — built on the principle that human life must not be compromised by the need to travel.
Safer Road Users
Training and education that help riders and drivers make safer choices, use protective gear and follow traffic rules.
Safer Roads & Roadsides
Support for road signs, school zones and road asset management to reduce crash risk.
Safer Vehicles
Guidance on safe vehicle choices, maintenance and the safety features that protect road users.
Safer Speeds
Promoting speed limits and behaviour that match the road environment and protect vulnerable users.
Post-Crash Response
First aid and emergency-awareness training for riders and drivers.
How We Are Organised
One ARUSi, Clear Delivery Programs
ARUSi
The parent organisation. Road safety strategy, programs, partnerships and institutional profile.
ARUSi Driving School
The NTSA-accredited training arm. Driver and motorcycle-rider training, theory and practical instruction.
Bodaa Program
Professional motorcycle rider training, licensing support, road safety and rider welfare.
Road Safety Programs
School zones, road signs, road asset management, Highway Code education and community work.