Sustainability

ESG Policy

ARUSi is committed to Environmental, Social and Governance (ESG) principles as part of its road safety and rider training mission.

Last updated: August 2026

Our ESG Commitment

ARUSi integrates Environmental, Social and Governance (ESG) principles into its operations by promoting safer roads, professional rider and driver training, rider welfare, and responsible partnerships.

Environmental

ARUSi recognises the role of efficient and safe vehicle use in reducing emissions and environmental impact. Our environmental activities include:

  • Promoting efficient driving and riding techniques
  • Raising awareness of vehicle maintenance and emissions
  • Reducing paper-based administration where practical
  • Supporting cleaner transport options where they fit the Kenyan operating context

Social

ARUSi's social mission is to improve road safety and create economic opportunities through professional training. Our social priorities include:

  • Providing inclusive access to professional rider and driver training
  • Delivering first aid, customer service and rider welfare content
  • Supporting women, youth and underserved communities through training partnerships
  • Raising road safety awareness in schools and communities
  • Ensuring a safe and respectful working environment for our team

We measure social impact through verified training numbers, licensing progression and partner reporting.

Governance

ARUSi is committed to operating with integrity, transparency and accountability. Our governance approach includes:

  • Compliance with Kenyan law and relevant regulations
  • Accurate and honest public communications
  • Protecting the personal data of learners and partners
  • Maintaining clear financial and operational records
  • Engaging partners and sponsors through transparent agreements

Contact Us

If you have questions about our ESG approach, please contact us:

  • Email: safiri-salama@arusi.ke
  • Address: Tamasha Business Centre, Kamiti Road, P.O. Box 64469-00620, Nairobi, Kenya
  • Phone: +254 709 700 500